Hyper Casual Games Market. When it comes to an acceptable number of. The proliferation of new titles has increased ua costs and reduced margins.
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They have been tracking the charts of 47 app stores around the. What are hyper casual games? The market research on hyper casual games showed 4 ads in a minute are too many, causing the retention rate to decrease to 20%.
When it comes to an acceptable number of ads, displaying under 2.5 ads in a minute will cause about half of the users to churn.
That number will increase rapidly in the future. That number will increase rapidly in the future. We can back this up after analyzing the aggregated data of 2.5 billion users in the ironsource network over two years, of which 660 million play hypercasual games. It’s important to hit the masses:
